Cosmetic Makeovers - Show and Tell - Lingerie

Men's Underwear by Dolce & Gabbana

Wed, 08 Jul 2009 13:50:42 -0600

Dolce & Gabbana have a new underwear advertising campaign featuring the best known swimmers on Italy's national swimming team.

See their $45 men's underwearat Amazon.

Celebritites Who Wear Spanx

Sun, 14 Jun 2009 21:35:23 -0600

Gwyneth Paltrow, Jessica Alba and Kate Perry are three celebrities who have admitted they are fans of Spanx. Spanx is the new girdle, or 'body-shaping underwear' that was made famous by Oprah.

There is an entertaining recent review of Spanx at The Times. Here's an excerpt;

Spanx was recently endorsed by Cosmo editor Vanessa Raphaely, who says that women can discard exercise in favour of a pair.

What Raphaely fails to mention is how getting into a pair is a workout in itself.

Forget trips to the loo once you’re strapped in.

Look, I understand that, in some instances, a girdle is a necessary evil that helps a stomach behave in a tight outfit, or dimples and a less-than-firm derriere from getting jiggy-with-it in a cute Lycra number.

But, unlike makeup, which is simply supposed to act as an enhancer, the panel-beating girdle is a self-defeating act of deception because, at midnight (or whenever it is you decide to take it off), you turn back into a pumpkin. This must be disheartening for a member of the opposite sex who thinks he is bedding Beyoncé but, when the lekunutu comes off, he is really saddled with Bridget Jones.

The Evolution of Underwear

Fri, 12 Jun 2009 18:51:29 -0600

The Undercover exhibition at London's Fashion and Textile Museum traces the evolution of underwear.

Ella Macpherson is one of the designers featured and she showed up to help launch the exhibition. She says designing lingerie has been her passion for the last twenty years.

Men's Padded Underwear

Wed, 03 Jun 2009 07:38:14 -0600

Men's underwear is undergoing some amazing cosmetic enhancements. As an example, shown above is The Package BoosterThe package booster is basic underwear but with a padded crotch and butt area. The pads are removable so if Mother Nature gave you too much on one side but not the other you can always adjust.

Equmen Girdles for Men

Fri, 06 Mar 2009 10:26:42 -0700

Kudos to the marketing people at Equmen. We couldn't imagine how they could sell the concept of men wearing girdles as a handsome and attractive idea but they have succeeded admirably. Check out the sexy men wearing Equmen girdles in the video below.

See more about the growing popularity of girdles for men (or 'male control wear') here.

Retro Girdles and Bras

Fri, 06 Mar 2009 08:01:50 -0700

See a fun slideshow of advertisements from the 1950's, 60's and 70's. The theme is mostly maidenform bras and girdles.

Victoria Secret's New Flagship Store

Wed, 03 Dec 2008 05:55:45 -0700

Victoria's Secret is opening a new store in Manhattan today. This store will be their new flagship. It's at 722 Lexington Avenue.

Heidi Klum and Adriana Lima will both be there today at the opening.

Season of the Witch

Tue, 16 Sep 2008 07:40:31 -0600

Agent Provocateur is sure to raise a major controversy with their most porno-like dominatrix new lingerie video called "The Season of the Witch".

See the full interactive(!) scandal-provoking video here.

Funky Underwear Takes Off

Thu, 15 May 2008 12:11:27 -0600

April Spring is the designer of a new breed of women's underwear called FOXERS.

We wanted to interview her and ask about FOXERS.

CM: How did you ever come up with this idea and where were you in your life when you decided to stop whatever else you were doing and focus on selling comfortable and sexy underwear?

April: Hello Meg, Thank you for your interest in FOXERS. I came up with the idea to put the men's cotton boxer top, which has a history of peering above the men's jeans, while sitting at an outdoor cafe in Penang, Malaysia with my husband. I was noticing another thong showing on what could have been a cute outfit, when I said to my husband, we need to make a panty that is o.k. to stick out. Later I purchased a pair of boxers and a pair of women's boyshorts and had them sewn together to create what we now call Foxers boxers, which are patent pending.

Sean John: Hot Men's Underwear

Sun, 23 Mar 2008 21:59:28 -0600

Sean "Diddy" has a hot new model, Aaron Pope, to pose for his new Sean John's underwear. Hopefully this will not be a sweat-shop enterprise, a serious accusation that's hounded Sean Combs in the recent past.

Eva Mendes in Calvin Klein Underwear

Mon, 17 Mar 2008 08:27:47 -0600

Eva Mendes, age 34, is the new face for Calvin Klein underwear. We'll be seeing her underwear commercials worldwide soon.

Mendes, who used to be teased in school for her buck teeth (and who is now known for her 'best celebrity teeth') replaces Natalia Vodianova, age 26, (in photo below). Natalia, the famous Russian model, was Calvin Klein's choice for the past three or four years. Natalia has given birth to three children since starting her modeling career and marrying a Russian real estate heir. Below is a racy video with Natalia for Calvin Klein Underwear;

SPANX- A Review of Pros and Cons

Sun, 16 Mar 2008 08:28:46 -0600

Stephanie Allmon asked four women to wear the various Spanx products for a month and has written up a good review of their body shaping products. One woman really liked the Spanx Slim Cognito Mid-Thigh Bodysuit Shaper Shapewear She exclaimed "My husband said, 'Why don't you wear that dress more often?' It's one I wear all the time, but obviously, I look dramatically better in it with Spanx!"

See the Spanx review here.

Girdles for Men

Sat, 15 Mar 2008 15:56:27 -0600

The Wall Street Journal has an interesting article today about the growing demand for men's girdles. Although men's girdles are starting to sell in good numbers, compression underwear is rarely called a 'girdle'. Much more masculine sounding names are 'support boxers', 'compression shorts' and 'bodyshaping underwear'.

Some of the leading companies catering to this trend are Go Softwear, Andrew Christian, Undergear and Solidea.

The two girdles shown above are some of the many sold on Amazon today. The black shirt is a Cotton Concealer Compression Gynecomastia Muscle Shirt It stretches and recoils as your body moves but on the inside are powerful layers of nylon spandex knit binding your chest, flattening your belly and pressing against your back in support. Wear it to workout or down the street, the compression is a secret between you and your shirt.

FOXERS boxers: Funky Women's Underwear

Fri, 07 Mar 2008 11:21:23 -0700

FOXERS boxers is a great new idea in women's underwear.

Men's boxers seem so comfy largely due to their broad cotton waistband. FOXERS has taken this type of waistband and crossbred it with sexy women's underwear attached.

Especially for women who like to wear low-rise jeans, these underwear are worth checking out. See their photo gallery.

FOXERS is a young company but their lingerie is already available in 90 retail stores and they're expanding rapidly.

We are intrigued by their creative thinking and online business savvy and we're hoping to interview them here.

Update: Read our interview with the {a founder of Foxers http://cosmetic-makeovers.com/2008/05/15/funky-underwear-takes-off}.

Plus Size Fans Wear Katie Price Lingerie

Wed, 05 Mar 2008 08:55:23 -0700

Katie Price, aka Jordan, has chosen several plus-sized fans from her fan club to model her lingerie. The 'George at Asda' lingerie line is available exclusively at Asda supermarket stores in the UK.

See her mother posing in Katie Price lingerie in an earlier promotion.