British men are becoming more comfortable with plastic surgery and 'moob' reductions were the fifth most popular cosmetic surgery procedure for men there last year. Over 1,000 men got a male chest reduction there, which is a 1,000 percent increase over five years and a 44% increase from the previous year.

The four more popular cosmetic procedures for men in Britian in order of popularity are nose jobs, eye surgery, ear corrections and liposuction.

But some men still aim to lose their moobs the natural way. Here's one guys lose the moobs story.