Lindsay Lohan has signed on with an Italian fashion brand called Fornarina. Fornarina says their clothes express 'the attitude of a celebrity superstar: irreducibly pop, irresistibly glamour'. The video ad below is quite funny and seems a tad juvenile. Lohan is reduced to one syllable word bursts. But the campaign is so quirky it just might work and the clothes look retro funky.

Fornarina may sound glam in Italian. But it makes us wonder, what is the origin and root of the word 'fornicate'?