Rich & Skinny Jeans has started a video campaign "Lifestyles of the Rich and Skinny" to entice new customers.

Rich & Skinny Jeans were first launched two years ago. The founders thought jeans needed to be available in more colors and hence they offer their jeans in about 15 different bold colors. The jean pockets and waistlines are lined with silk. And some celebrities apparently do wear them.

The video below is a short teaser of their "Lifestyles of the Rich and Skinny" but you can get a better idea of the drama, sex and money lust involved at their website.