Plastic surgeons - in the UK - are seeking a ban on altered photos in advertising. They want to stop the trend to digitally morped photos such as the one above. Such photos give women a very distorted view of the outcome they can expect from plastic surgery procedures.

According to The Independent;

The British Association of Aesthetic Plastic Surgeons (BAAPS) said digitally enhanced pictures of bikini-clad women in ecstatic poses should be banned in advertisements.

Promoting "lunch-time face-lifts," which could not be carried out in the time, and financial discounts ... to reward clients who signed up quickly should also be outlawed, the association said.

Via Plastic Surgery 101

Update November 1st: New rules came into effect in Australia yesterday. Now cosmetic surgeons risk fines or professional review if they use fake "before and after" photographs in their advertising. (Source: The Age)