UglyNY is a modeling agency in New York City that specializes in booking people that don't look like models. Their talent includes people up to size 30, under four feet tall, old ladies and tattoed bikers.

Ugly was first founded in London, as the first character model agency there in 1969. They opened shop in NYC last year and have over 300 models already.

The agency believes they are tapping into a shift in advertising trends where advertisers are seeking models that look more like their customers.

Check them out at UglyNY.com and on video on Rachel Ray's show below;