It wasn't too long ago when people only visited a dentist when they needed their teeth repaired. The idea of going to a dentist to improve your looks was almost taboo a couple of decades ago. But now it's a whole different ball game. As Dr. Mopper says; "We're in the realm of the plastic surgeon. People come to you because they want their look changed."

See a good overview of the changing world of dental esthetics here.