Here's a video that gives you the theory behind which eyeshadow color would best bring out your eye color. It's based on color theory using the color wheel. EnKore shows us what colors will make brown, green and blue eyes 'pop'. For the classic book on color analysis, also see Color Me Beautiful. In this book you are shown how to choose the thirty shades that will most flatter you when choosing makeup or clothing. The colors are replicated in the book and you can cut them out and carry them with you when you shop.

Also see selecting clothes by color.