A new miniseries started on TV last night. The Starter Wife is all about a forty-something woman who gets dumped by her husband for a younger woman. Debra Messing stars as the starter wife. And to cope with her crisis she dabs Pond's anti-wrinkle cream on the bags under her eyes on a regular basis.

Pond's is the exclusive sponsor of this miniseries. What is unusual in their involvement is that their marketing people were involved in the script writing process.

See the very interesting story at Slate.