This man had no neck. Though he's not overweight, his facial structure was such that he looked like he had a double chin, or more accurately, like a man without a neck.

The transformation seen on this video is incredible. It's a patient of Dr. Cruise in Newport Beach California. He gets a neck lift and a chin implant and comes back seven weeks later to discuss how the operation has affected his life.

This video is very persuasive and really well done. We can expect to see many more cosmetic surgeons allocating budgets to this kind of online video advertising in the near future.