Restylane and Juvederm are competing cosmetic injections used to fill out facial creases and wrinkles. Restylane has been around since 2003 and has already got a loyal following. Jevederm has just been approved by the FDA this summer and is starting a very aggressive marketing campaign to compete with Restylane.

Juvederm has started giving away their product for free to existing users of Restylane. They've invited doctors to enroll up to 10,000 patients in this free giveaway. It's a plan to make Juvederm a household name on par with the blockbuster Botox.

The New York Times has just written a very good review about this marketing battle for unfurrowing our wrinkles and fattening our lips.

The beautiful lip photo above is by annais.