Actors and anchors need more than pancake make-up these days. With High Definition TV expected to be in 50 million households by next year, heavy foundation isn't going to cut it anymore. HDTV sees the imperfections and it magnifies them.

The new makeup will be specially formulated and glycerine-based.

Otherwise, "every wrinkle, every overgrown nose hair and every precariously bulging temporal vein ... would soon be visible to viewers around the world."