See a fun slideshow of advertisements from the 1950's, 60's and 70's. The theme is mostly maidenform bras and girdles.

Kudos to the marketing people at Equmen. We couldn't imagine how they could sell the concept of men wearing girdles as a handsome and attractive idea but they have succeeded admirably. Check out the sexy men wearing Equmen girdles in the video below.

See more about the growing popularity of girdles for men (or 'male control wear') here.