Sugar Inc., the company that owns several leading websites including PopSugar, has just received about $16 million in venture capital financing to launch Sugar Digital Entertainment.

Sugar Digital Entertainment will be a Los Angeles based unit "that will expand the Sugar brand into online video, television, film, videogames and other content formats. David Grant, former President of Fox TV Studios, Exec VP of the FOX Network and founder and CEO of Shopflick.com, joins Sugar as President of SDE with a mandate to work with talent and media partners on Sugar-branded projects."

What we think this means is that fashion designers will be able to hire Sugar Digital Entertainment to help sell their wares via fashion and beauty videos.

If there are any LA-based videographers looking for extra work, this looks like a great new venture to apply to.