Old Navy has just launched a creative new ad campaign to get the attention of their target customers, the young moms in the 25 to 35 year age group.
Their recent flier looks like a copy of US Weekly with fake celebrity mannequins on the cover. These manenequins have their own unique faux celebrity status and personalities (not to mention their own Facebook pages) and will soon appear in all the stores.
Here are the supermanequins on YouTube discussing their perfect but fake butts and asking if the jeans make their butts look bigger;