The Daily Beast has uncovered a juicy story about how some people shopping for luxury brands are increasingly asking for unmarked bags when taking away their big-ticket purchases.

“We kind of respect it,” says the sales associate, who’s worked at the store for several years and sees a white bag twice a day now, up from once a month in August. Skipping the trademark citrus bag, with its thick paper, brown cord handles, and logo, Hermès’ biggest spenders are “trying to be discreet.”

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