It's always of real interest to know who your readers are. About this, our eyes were opened recently.

To find one seriously statistical perspective on who our readers are, we checked out Quantcast, the online audience rating system.

To us, it's mysterious how they came up with this, but they summed up our audience by saying "the typical visitor shops at Coach, and reads Huffington Post."

Well, we're quite happy to hear this. The Huffington Post provides some of the best current affairs info available online today as far as we can tell. And only people who give a hoot about what is going on in the sphere outside of themselves and their own life traumas, will be regular readers of that site. And the Coach tie-in is also nice. Coach does specialize in the classiest handbags (but it's not really an exclusive, really expensive and snobby type woman's retailer) so that's a nice establishment to be associated with.

Though Quantcast also say our audience is 'youthful female' whereas we are actually hoping to be more of interest to the middle age female audience (ages 35 to 65) when we write most of our posts.

But anyway, this reference to Coach handbags got us interested. We've walked by a few Coach retail outlets but neither of us have ever actually entered the premises. Though honestly we can tell that if we were really into handbags that this would obviously be a fun place to shop.

In our completely shockingly unfashionable ignorance, we first searched for it by the keyword "Couch handbags" and found some fascinating info. There are some smart people making a mint on selling Coach handbags by preying on the many people who type 'Couch handbags'.

What neat Wild West online goldmine things you can learn every day.

The Coach handbag above is available at Amazon for $518.00