How do you find a dentist that's a true expert in cosmetic dentistry?

Most people don't do the Yellow Pages anymore. Instead they start their search by going to Google and typing something like 'cosmetic dentistry', and their city name.

What dentists are you going to find when you do that? Will it be the best cosmetic dentist in your city? Or will it be the dentist who invested the most in building an online presence?

The latter of course. Though it's true that often the most experienced cosmetic dentists are also the ones who have realized the importance of marketing their business online.

Many dentists still get by just fine without even a website, while other dentists who seek new business are investing marketing dollars into online search advertising and sophisticated website design.

One of the fastest growing marketing tools is the online video. Prospective patients love to see before and after videos and to hear testimonials. People are just starting to search for videos from local dentists on YouTube.

There's a marketing firm thats emerging as a leader so far in this area. They are VeneerVideo.com. Check out their very polished website persuading dentists about the importance of video marketing.

Here's a couple of videos they've done for two young cosmetic dentists in Jacksonville Florida who call themselves the Smile Stylists. The Smile Stylists have invested in a very high-end website to promote their cosmetic dentistry services. They specialize in porcelain veneers, teeth whitening, dental bonding, crowns and Invisalign.

The Smile Stylists have gone all out to bring their website to high-end perfection. But most dentists would only need one short video to introduce themselves to new prospective clients.

Cosmetic dentists can earn thousands of dollars per day. It's one profession that really can benefit from quality videos on their website.