After music videos, celebrity videos rank the second highest in terms of online audience numbers. And the leading celebrity gossip site, TMZ.com is beginning to make a big impact on video viewing online.

Videos were viewed over 17 million times on their website in February. They now have cameras on standby outside many Los Angeles celebrity hangouts.

See one of their most popular clips from last week, just a few seconds of Priscilla Presley sniping at Kelly Ripa to stop interrupting.