Here's two catchy but somewhat mean-spirited ads by an online dating company based in Germany.

One reader on the Ad Goodness blog sums it up thus;

"The entire campaign seems to focus on the idea that you should dump your current significant other for another one for reasons of superficial physical appearance.

The ad itself is clever enough, and I get the joke and all — so that much is well done. But the perpetuation of the idea that relationships should be these society-wide competitions of physical beauty just doesn’t sit well with me, and these ads don’t do much but play right into it."