A Divorce in Erotic Underwear

Submitted by Meg Wilson on February 19, 2008 - 07:37.

Joe Corré and Serena Rees seperated over a year ago and are getting divorced now.

They are the owners and founders of 'the world's most erotic lingerie' company - Agent Provocateur.

The rumor is that as a result of the divorce proceedings, Agent Provocateur is dropping Lily Allen from their latest ad campaign. Serena picked her and signed her on but Joe, who is creative designer, and who is now running the show without Serena, does not want her. Their previous celebrity models include Kate Moss and Kyle Minogue. (Their commercial with Kyle Minogue was so racy it was banned).

Joe and Serena met in 1992. They started Agent Provacateur in 1994. Here's an excerpt from an interview with them a few years ago. What they have done is to increase the peekaboo factor in modern office relationships. All over the nation, lady workers are giving their colleagues, of both sexes, sudden glimpses of mauve or baby-blue bra-strap or camisole string that implies, in a tip-of-the-iceberg way, some expensively sexy raiment at the end of it, and a matching riot of exotic underpinnings further down. You may have turned us all, I say, into a shocking bunch of voyeurs.

"It's funny about bra straps," she says. "When I was first designing them, I thought, how can I spend hours and hours staring at bits of elastic? But then it became really interesting to see how much of a difference to a woman I could make with little bits of elastic. The difference is about sexiness. It's something a woman does think about. She likes to know that she's wearing fantastic underwear, whether you can see it or not.

"The glimpse factor you're talking about is a male thing, but even if a woman sees a glimpse of underwear on another woman, that's sexy as well. But most women aren't aware of it. They don't go around saying, 'Look at my bra strap'. Although we do make beautiful straps that deserve to be seen."

"There was a nice story about Julia, this girl who used to work here..." begins Joe.

"You mentioned a name, Joe," says Serena. "You should never mention names".

"Anyway, this girl, she went to work for another company..."

"It's one of the customer rules, Joe," says his wife severely. "You should know that." She turns to me. "Everybody who works for us has to sign a confidentiality agreement, saying they'll never talk about the customers".

Read more from that interview here.


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