Submitted by Meg Wilson on February 6, 2008 - 14:10.
Things are really starting to heat up in the virtual model dressing room space.
Here's the newest way to shop with a 'virtual' model and try on different lingerie. This is just a demo beta version but you can definitely see the appeal it will have with both male and female shoppers.
KnickerPicker hired three women of various body shapes to model lingerie. The user can direct them by choosing which lingerie they model and by click-ordering them to turn around or walk closer. It's easy to project that many men might spend hours on this site, and will likely start buying much more lingerie online as gifts.
The site has only been up for three months. By January 24th, they had reached 500,000 unique visitors and said they were averaging between 30,000 to 50,000 uniques a day. Only two weeks later they reported they had reached 1,000,000 unique visitors to date.
We would think the big apparel companies and the major fashion brands must be watching this virtual dressing room development very closely.
Lingerie brands already included in this virtual model demo are Aristoc, Ayten Gasson, Calvin Klein, Damaris, Lola Luna, Levante, Mimi Holiday, Mademoiselle, Morgan, Passionata, Playful Promise, Princess, Princess Tam Tam, Sensualle, Simone Paele, Spoylt, State of Undress and Wolbar.