Reading celebrity gossip is an incredibly popular online activity. Some say it's the new religion; 'celebritology'. Venture capitalists are starting to invest in online gossip sites. PopSugar, a popular celebrity gossip site, has just received five million dollars in venture capital funding. (See full story at Pierce Mattie.)

Is there much good to be said about our growing celebrity gawking habits? Lloyd Grove thinks so. He says;

The most satisfying gossip column offers a dollop of drama, conflict and misbehavior, along with a dash of hypocrisy and humor. It views this complicated world through the prism of personality — and makes things, if temporarily, accessible and comprehensible. It also — and here, arguably, is the socially redeeming part — is the great leveler, demonstrating that the rich and famous have as many foibles as the rest of us. And it shows that we're all in this together as members of a human community, even if it's whispering behind someone's back.