Today's Bestselling Girdle?

Submitted by Adriana Rae on September 19, 2006 - 12:47.

What are today's bestselling girdles? I was very surprised to see that a small company brand called 'Lipo in a Box' has three of the top five bestselling girdle products on Amazon.com.

Lipo in a Box was founded by Connie Elder about four years ago. Her marketing strategy is to sell direct. The girdles are not available at retail outlets. Instead she promotes her line of shapewear on the QVC Shopping Network and on her websites. She got the idea for this girdle product from her earlier experience of working at a medical compression garments company.

She named the girdle brand "Lipo in a Box" because she thought this would appeal to women's sense of humor.

It's difficult to know how popular "Lipo in a Box" really is in terms of overall girdle sales. Because it's a private company, and because there are no retail sales in addition to online sales, the high ranking on Amazon is overstating the popularity of the product. I did find a vague reference to the company having sales of $56 million in 2005 but was not able to verify this.

On Amazon, the Lipo in a Box products are outselling much sexier girdles. Here are the other two girdles currently ranking on the top five bestselling list. These are the Latex POWER Cincher Plus and the Waist Cincher Shaper Slimming Tummy Shaper by Summit Fashions.


( categories: Lingerie | Weight Loss )
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Submitted by Alexis (not verified) on September 10, 2009 - 09:31.

I tried SPANX and Lipo in a Box, but recently found something that works much betta - Marena Everyday shapewear. It holds it all in, no hangovers, no lovehandles, no bulges, no bumps. Really works wonders.

Marena Everyday Shapewear is the best

Submitted by Guest (not verified) on February 24, 2009 - 18:39.

I've tried the lipo in a box. They seem like a control top pantyhose. I prefer Lipo Contour. They pull me in more than the lipo in a box.

Submitted by tara l (not verified) on September 3, 2008 - 09:33.

i love to wear the lipo in a box line .. Smoothes out everything. Very comfortable- i even wear mine to yoga!

Submitted by tamara (not verified) on August 26, 2007 - 10:22.

I just can't believe that people can war these things! They just look so binding and uncomfortable. I wear either spanx or Bubbles Bodywear myself...softer and less constricting then lipoinabox or wasit cinchers.

frankly - I think these girdles are more uncomfortable then the exercise they are replacing!

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