The new lingerie ads starring Kate Moss have been so popular the company's website has been crashing under the demand. Agent Provocateur hired Moss to do four 4-minute films promoting their lingerie. They also hired Leaving Las Vegas director Mike Figgis to direct the films over two nights set in a mansion in London.

This is a completely new way of marketing women's lingerie. Victoria's Secret is no doubt keeping a close watch on the popularity of these lingerie 'films'. Here's a short video clip;