L'Oreal has a wrinkle reducing product out called 'L'Oreal Wrinkle De-Crease Collagen Filler Wrinkle Reducer'. It costs less than $20 dollars for a little tube.

They claim this cream can be applied on all wrinkles including the forehead, around the eyes, laugh lines, and brow furrows. They say that immediately after you use it you will see expression lines and crow's feet softened and diffused by up to 20%. And that in one week, almost half of women see fewer lines around the eyes.

Here's a realistic review of the product at epinions:

"Peering closer into the mirror to inspect my wrinkles, I really think I could see a slight improvement immediately. Emphasis on slight. So slight it might have been my imagination. But wait, my skin actually did feel slightly tighter and plumper. Yes, I think I can definitely see some wee bit of improvement.

...I've been using L'Oreal Wrinkle De-Crease Collagen Filler Wrinkle Reducer for about three weeks now, sometimes once a day, but usually morning and evening. I haven't noticed any further improvement after the continued use. But I do think there is some immediate plumping and slight filling in of wrinkles right after application. Although this effect is not long lived, generally a few hours at best, unfortunately. Actually it seems to work the best on the fine lines around my eyes. The deeper wrinkles and creases, smile lines, aren't helped much at all."