Submitted by Meg Wilson on June 13, 2006 - 17:04.
Janet Jackson lost 60 pounds very quickly. Aside from a strenuous regular exercise program, her diet choice was to eat only food delivered to her daily by a Los Angeles meal delivery service called Fresh Dining.
Janet Jackson and her Fresh Dining choice was all over the gossip TV channels today. The company has gotten immense publicity over this. They are a small company; they only have 500 clients so far. Given the daily cost to have your meals delivered from them is about $50, their annual revenues must be at about $9 million dollars.
I hope they are prepared for the new order onslaught they can expect from this publicity. If you're a chef or delivery person living in Los Angeles, you could probably get work there starting tomorrow if you applied.
This publicity will also likely be a big indirect boost to another company, eDiets, who are just rolling out their meal delivery service across the United States. The eDiets Express service is significantly cheaper and it's available in a lot more locations across the U.S.