Slimmer and More Beautiful: The Fairytale

Submitted by Meg Wilson on February 27, 2007 - 07:55.

Because young girls are the most susceptible to comparing themselves to unreal standards of slimness and beauty, the Swedish government recently hired an ad agency to create a campaign showing young girls how magazine retouching works.


( categories: Odd Beauty Stories )
Submitted by Guest on June 11, 2006 - 22:29.

I blogged about this a while ago and interviewed one of my marketing clients, who has worked in the magazine world for a long time. I'm really fascinated by this sort of retouching. It's amazing how few people realize what has happened to their favourite celebrities before the pictures ever appeared -- in print or online!